What is PR?
For all businesses, whether they be big or small will rely on its reputation for survival and success.
For any business, its customers, investors along with journalists and regulators can have a big impact as they all can have an opinion about the business that they come into contact with, be it good or bad, right or wrong, and these opinions will drive the decisions to whether they will want to work with, shop with and/or support the business.
In the year 2015, in what is a competitive market, the companies reputation can be its biggest asset which is the one thing that will make your company stand out from the crowd to give you a competitive edge.
PR can help you manage your business and reputation by communicating and building good relationships. It is also the result of what you do, what you say and what others have to say about you and your company. It is also used to gain trust and understanding between your company and its public.
There are many different techniques used as part of a PR campaign which can be from media relations and lobbying, to speaking at conferences, to online campaign to sponsorships and much much more.
It isn't always about short term campaigns like product launches, as it is also there for longer term strategic arms such as brand building and working with local communities.
How Does PR Benefit a Company?
PR can pay a critical part in achieving a competitive advantage by opening new markets, gaining new employees, gaining access to funding and investors and creating a high value product and services, and above all protecting the company name.
The Word PR
Ivy Lee and Edward Louis Bernays first established the words 'Public Relations' in the early 1900s at a management function, although when Ivy Lee was later asked about his role with the United Transit Commission, he said 'I have never been able to find a satisfactory phrase to describe what I do'. By 1948, the historian Eric Goldman stated that the definition of the public relations in Webster's would be disputed by both practitioners and critics in the field.
PR Terms & Conditions
The Client, having read the terms and conditions for PR of The Company relating to the production of work for use in the promotion of The Client, and wish The Company to proceed to produce the work as discussed in accordance with these terms and conditions. The Client agrees the price will be £400 per month.
The Company will produce for The Client the text of one press release, one article or devise an alternative PR approach per calendar month and submit it to The Client for approval. Once approved this will be sent to selected relevant media contacts.
The Company will also make appropriate follow up calls where required.
The approach that The Company will adopt is that appropriate to the professional educational media and/or local media as appropriate.
If at any time The Client rejects the work, the copyright of the works rejected will remain with The Company and The Client is specifically not licensed in any way to use any or all of the work in any form. The Company will then re-work the idea into a new piece and re-submit it to The Client.
When The Client accepts the work, then copyright of the work transfers to The Client upon payment of the monthly invoice by the due date. However, The Client agrees only to use the work for The Clients own business and not to use nor to permit to be used the work as presented, or in any modified form, with any other business or organisation without specific written permission of The Company.
The Company will issue an invoice each month for £400 to cover the work undertaken, this invoice to be paid within 28 days of the issue date. The service can be cancelled with one month's notice at any time issued by either side in writing. Each side agrees to acknowledge such termination in writing within one week of receipt.
The Company will use all due care to create a work which meets The Client's needs. However, The Client must recognize that The Company may not possess information on what The Client's competitors are doing, and nor does it have technical information about the product or service being sold. The Company does not guarantee that The Client will gain any specific press coverage or other results or sales from using the work, and will not be responsible for any direct or consequential losses, claims or damages of any kind that result from the use of the work.
Should any claim be made at any time against The Company by The Client, Then The Companies liability will always be limited to the value of the invoice issued by The company in respects of creating that specific item of work - up to a maximum of one month's invoiced fee.
It is in the nature of its creative activities hat The Companies staff accept on good faith any claims or suggestions made or implied by The Client in writing or during conversations with The Company, its directors and staff. The Company therefore does not submit the works it creates for its customers to the Advertising Standards Authority or other bodies and does not have its work checked by solicitors or other professionals prior to submission unless The Client specifically asks. Customers should therefore always check that all explicit and implied claims made within the work submitted by The Company are true and can be verified should this ever be required. The Company will not be liable for any loss or claim arising as a result of matter included within the work submitted to The Client.
As part of this contract The Company undertakes to answer enquiries and questions from The Client on matters relating to education and The Client's products and services. The Company cannot guarantee to e able to answer each and every question that is asked, but will use its best endeavours to gain information and advice as fast as possible during office hours through the working year.
If The Client wishes to suspend PR work at any time for a period of one or two months, The Company will do this, but will continue to service the account by answering PR enquiries from journalists, and creating new copy where this is required. The Company will also continue to collect in replies to questionnaires, press cuttings and undertake other work that comes in. In recognition that no new press releases are being written during this period the monthly fee for such months will be reduced to £75 per month.
The Company offices are open 9am to 6pm Monday to Friday, except Bank Holidays, and the period between 24th December and 2nd January inclusive.
The Client shall not be entitled to make any deduction from any payment due to The Company in respect of any set-off or counter-claim. The Company reserves the right to correct prices and invoices where typographical, clerical or other errors have been made in the Confirmation of Order or in any invoice. If The Client fails to pay any sum due to The Company under the Contract within 42 days of the invoice date, The Company reserves the right to charge interest on the outstanding amount at a rate of either 2% per month of £20 per week, whichever is the greater, for each week or part of a week from the date of invoice until the date payment is received. The Company will write to The Client to remind The Client of this potential charge and will invoice or the charge once the original invoice is paid, or in the event of the matter going to court, will add it to the sum claimed in court.
If any data is supplied to The Client on computer disc or pen sticks, The Company will check all prior to dispatch for viruses. However, no warranty can be given that any of the products is free from virus and The Company will not accept any liabilities whatsoever or any loss or damage caused by a computer virus. The Client must always check and discs/pen sticks supplied himself to ensure that they are free from computer viruses.
The Company shall not be liable for any failure in the provision of the services caused by 'Fore Majeure' provided that, as soon as The Company is aware of any such delay or failure, it gives written notice to the customer explaining the nature of the 'Force Majeure', how long it is anticipated to last and when normal service will be resumed. If the 'Force Majeure' persists or is, in the opinion of The Company, likely to persist for a period longer than one month, The Company may terminate the Contract or the provision of the relevant part of the Services on giving The Client not less than one month's prior notice in writing.
For the purpose of this clause, 'Force Majeure' means: act of God; outbreak of hostilities, riot, civil disturbance, acts of terrorism; the act of any government or quasi-governmental authority (including the refusal or revocation of any license, consent or permit); fire, explosion, flood, fog or bad weather; power failure, failure of telecommunication lines, failure or breakdown of plant, equipment or machinery; theft, malicious damage, strike, lockout or industrial action of any kind; any other cause or circumstance beyond The Companies reasonable control.
The Company and The Client each undertake and agree to indemnify the other for any expense, damage or loss suffered as a result of any claims or proceedings against the other, regarding infringement or alleged infringement of any intellectual property rights owned by a third party, resulting from the use of any data or design or artwork or other materials or items supplied by that party, in connection with the Services.
Without prejudice to any other rights or remedies The Company may have, The Company may terminate the Contract between The Client and The Company immediately by notice in writing if The Client breaches any provision of the Contract which cannot be remedied to the satisfaction of The Company within 10 days of The Company serving notice of the breach and the remedy required or if The Client goes into liquidation, or, in the case of an individual or a firm, becomes bankrupt, makes a voluntary arrangement with his/her creditors or as a receiver or administrator appointed. Upon termination of the Contract The Company shall be entitled to invoice The Client for any costs incurred in connection with any contract terminated and the amount invoiced shall be immediately due and owing.
Any notice required to be given under these terms and conditions must be in writing and be served on the recipient by personal delivery, first class post or fax at the address shown I the Confirmation of Order, or any other address notified by the recipient from time to time. A notice received personally shall be deemed to have been served at the time of delivery. A notice sent by first class post shall be deemed to have been served two working days after the day of posting. A notice served by fax shall be deemed to have been served at the time of transmission provided the sender is able to produce evidence of its having duly transmitted and received. A notice served b email shall be deemed to have been served at the time of transmission.
The waiver or forbearance of failure of either party in insisting in any one or more instances on the performance of any provisions of a Contract shall not be constructed as a waiver or relinquishment of that party's right in respect of any continued default of any future non-performance of that or any other provision.
The Company reserves the right to take matters relating to non-payment of ices, unauthorized use of mailing lists and similar cases to the County Court. Any dispute arising under or in connection with the Conditions or the provision of the Services or Goods which The Company deems to be more appropriate to be dealt with by other means shall be referred to arbitration by a single arbitrator appointed by agreement or, in default, nominated on the application of either party by the President for the time being of the Law Society for England and Wales.
To the extent not provided for elsewhere in the Contract The Client all indemnify The Company for any loss, costs, claims, damages and expenses, incurred indirectly or directly by The Company in connection with any breach of the Contract by The Client.
If any term of the Contract shall be held to be illegal or unenforceable, in whole or in part, under any enactment or rule of law, such term or provision shall to that extent be deemed not to form part of the Contract but the enforceability of the remainder of the Contract shall not be affected.
The Conditions and any Contract to which they apply shall be interpreted and construed under English Law and the parties hereby agree to submit to the non-exclusive jurisdiction of the Supreme Court of Justice in England.
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